McDonald's names Easterbrook chief brand officer

McDonald’s Corp. said Tuesday it has promoted company veteran Steve Easterbrook, who currently leads the company's United Kingdom and Northern Europe divisions, to the new post of chief brand officer.

Jill McDonald, current chief marketing officer for Northern Europe, will succeed Easterbrook on Sept. 1 as chief executive of McDonald’s U.K. and president of McDonald’s Northern Europe, the company said.

In his new position, Easterbrook will overse

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