McDonald’s pledges to halt advertising of less healthful foods to kids under 12

OAK BROOK Ill. McDonald’s Corp. plans to change the way it advertises Happy Meals to children aged 12 and younger as part of an initiative by 11 major food marketers to head off potential government regulation of their marketing practices.

McDonald’s and the other companies, among them General Mills, PepsiCo Inc., Mars Inc. and Kraft, announced their “pledges” not to advertise food to children that do not meet certain nutritional guidelines earlier this week.

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