McDonald’s maintains growth plans despite difficulties

McDonald’s maintains growth plans despite difficulties

Executives say the company will stick with its goals for sales and unit growth, reimaging and digital innovation for 2014.

McDonald’s Corp. executives said the company will stick with its long-term goals as it moves into 2014 despite facing continued economic difficulties.

Company executives acknowledged during its biannual investor meeting that 2013 was a difficult year, with a stagnant dining industry depressing the top line while cost pressures from commodities and labor chipped away at the bottom line. But while the global and U.S. macro economies are not projected to improve much in 2014,

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