McD uses social media to respond to violent video

Chain reaches out to customers on Twitter to condemn attack that an employee filmed and posted online

McDonald’s Corp. and a Maryland franchise owner used social media channels over the weekend to communicate with customers after an employee-filmed video of a brutal beating in one of the chain’s restaurants went viral online.

The video, which went up on YouTube.com briefly Friday and was picked up by other websites, drew thousands of views during the day. The three-minute clip showed attackers repeatedly grabbing, punching, kicking and pulling the hair of 22-year-old Chriss

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