McD’s barbell strategy drives 3Q sales

McDonald’s Corp.’s continued sales growth led to a 10-percent increase in third-quarter profit, driven largely in the United States by the barbell menu strategy of promoting its Dollar Menu and higher-margin McCafe Frappes and Real Fruit Smoothies, the company said Thursday.

For the third quarter ended Sept. 30, McDonald’s earned $1.39 billion, or $1.29 per share, compared with earnings of $1.26 billion, or $1.15 per share.

Revenue for the latest quarter incre

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