McD’s barbell strategy drives 3Q sales

McDonald’s Corp.’s continued sales growth led to a 10-percent increase in third-quarter profit, driven largely in the United States by the barbell menu strategy of promoting its Dollar Menu and higher-margin McCafe Frappes and Real Fruit Smoothies, the company said Thursday.

For the third quarter ended Sept. 30, McDonald’s earned $1.39 billion, or $1.29 per share, compared with earnings of $1.26 billion, or $1.15 per share.

Revenue for the latest quarter incre

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish