McD operators end test of entertainment tech

OAK BROOK Ill. Three McDonald’s franchisees have halted tests of technology that enabled guests to use cell phones, web-enabled handheld devices or laptops to request music or videos for in-restaurant entertainment, the Oak Brook-based chain indicated.

John O’Keefe, operator of a franchised McDonald’s in the Woodfield Mall in Schaumburg, Ill., said early in the test at his restaurant that the technology had contributed to a 17-percent increase in same-store

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish