McD names Kevin Newell chief global brand officer

McD names Kevin Newell chief global brand officer

McDonald’s Corp. said it has promoted Kevin Newell to executive vice president and chief global brand officer, replacing Steve Easterbrook, who left last year to become president of McDonald’s Europe.

Most recently a senior vice president and restaurant support officer for McDonald’s USA’s West division, Newell will oversee marketing, menu innovation, consumer insights and other global brand assets in his new role, the company said Thursday. He also will have a

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