Mama Fu’s takes care of business by targeting potential guests at their places of employment

Mama Fu’s takes care of business by targeting potential guests at their places of employment

AUSTIN Texas Mama Fu’s Asian House has used direct marketing and e-mail to promote its concept from the beginning. Much of that advertising was sent to potential customers at their workplaces and offices, because, as director of marketing Marcia Oakes pointed out, that’s where many people ponder what they’re going to eat for lunch or dinner. —As a growth-minded, 13-unit fast-casual

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