The magic touch

The magic touch

Restaurants embrace operational, marketing benefits of self-service tech

Tableside touch-screen computer terminals for promotions, guest self-ordering and check settlement are catching on, as a growing number of operators seek to give guests more control over their dining experience while at the same time capturing useful operational and marketing data.


Most recently, 122-unit Chili’s franchisee ERJ Dining LLC said it was rolling out tableside touch-screen devices, joining such other operators as Umami Restaurant Group of Los Angeles and independents

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Contact: Desiree Torres [email protected]

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