Lower-priced, less volatile brands targed by private-equity firms

Lower-priced, less volatile brands targed by private-equity firms

According to an old adage, those 
who forget history are destined to repeat it. That wisdom hasn’t been lost on private-equity firms during their latest run on restaurants, say observers of the ongoing shopping spree.


The recent wave of deals — including 3G Capital’s $4 billion bid for Burger King — shows marked differences from the deluge of the mid-2000s, which weighted many of the purchased brands with difficulties beyond the economic slump, the analysts not

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