Editor’s note: The author is director of business outreach at Yelp Inc. The guest column is part of The Schechter Report and NRN’s content partnership, and the views do not necessarily reflect those of Nation’s Restaurant News.
Thirty years ago, what was the easiest way to get a recommendation for a great local restaurant or other business? Such a recommendation would likely come from a friend or family member.
Today, that word-of-mouth is shift