Marketers generally agree that loyalty programs can provide a bonus by delivering useful customer data and increased guest frequency, but they also caution that operators must weigh the pluses and minuses of the various rewards they offer.
Few operators would argue the point that the food cost associated with the occasional freebie is worthwhile when measured against the benefits provided by some loyalty programs.
But what happens when customers come to expect not o
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com
Already a member? Log in.
If you are registered, pleaselog-in to access Premium Content.