Johnny Rockets franchisee opens dual-branded store

Johnny Rockets franchisee opens dual-branded store

Hoping to build business later in the day, the operator of the 25-unit Halsted Street Deli chain in Chicago is experimenting with a dual-branded location with an express version of the Johnny Rockets burger brand.

Bill Gomez, owner of the fast-casual Halsted Street Deli, which is known for its big sandwiches, soups and chili, opened the first dual-branded location last month in downtown Chicago, with a second scheduled to open next week, and a possible third down the road, said Joe Con

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