Johnny Rockets CEO latest to go 'Undercover'

John Fuller on cooking, connecting with customers for reality show

John Fuller, the president and chief executive of Johnny Rockets Inc., will be the first to tell you he’s no dancer. But the burger chain executive will be dancing in one of his own restaurants on national television in an episode of the reality show “Undercover Boss,” which airs Sunday night on CBS.

Fuller joins other industry executives, including Don Fertman of Subway and Coby Brooks of Hooters, who have taken jobs under fake names on the front lines of th

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