Jack in the Box 'seed' program spurs franchise growth

Jack in the Box 'seed' program spurs franchise growth

Jack in the Box Inc. is expanding a franchise seed program that it says helps increase brand awareness and drive unit growth in new markets, while furthering the company’s goal of becoming a dominantly franchised chain.

The program works by opening company-operated restaurants in new markets, which are destined to be sold as packages to experienced franchisees.

The San Diego-based operator and franchisor of quick-service restaurants opened its fourth seed-progra

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