Instant feedback from mobile devices helps improve marketing, service

Instant feedback from mobile devices helps improve marketing, service

Some people may find it rude to see restaurant customers’ heads buried in their smart phones or MP3 players as everyone finishes a meal. But Not Your Average Joe’s chief executive Steve Silverstein loves when that happens.


In each of his 15-unit chain’s casual-dining restaurants, guests are given the opportunity to complete a mobile survey on an iPod touch, and the convenience and cool factor get hundreds of people to fill out the questionnaire — without any co

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