Insist that your servers and managers use more than ‘suggestive selling’ to build sales and profits

Insist that your servers and managers use more than ‘suggestive selling’ to build sales and profits

There’s much more to building sales than merely training servers to “suggestively sell.”

Spotless operations and great service are but two examples that come to mind. Yet many operators overlook both the obvious and hidden daily opportunities they have to build their top and bottom lines. This month let’s consider a dozen ways to generate more revenue that don’t involve upselling the customer.

Don’t pay people who make your job harder. Seek out, select, hire and retain se

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