Indies, chains broaden reach to guests with online videos

Indies, chains broaden reach to guests with online videos

Agrowing number of operators are producing short videos for the Internet in an effort to attract the throngs of potential customers surfing the Web for news and entertainment.

The videos, which are less expensive to make than traditional advertising, are usually three-minutes long or less and can be posted on company websites and integrated with other digital promotions. They also can find homes on such popular sites as Myspace.com

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