An inconvenient truth

An inconvenient truth

C-stores, supermarkets target QSR customers with affordable prepared dishes

Convenience stores, supermarkets and other retail operators are looking to capture the hearts and stomachs of consumers by closing the prepared-food quality gap with restaurateurs.

In addition to improving their food offerings, retail establishments are competing more aggressively with restaurants by merchandising the higher-quality food items at more moderate price points.

This competition from outside the restaurant industry is being ratcheted up at a time when r

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Contact: Desiree Torres [email protected]

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