GLENDALE Calif. IHOP said Wednesday that it has awarded creative ad duties to MDC Partners’ VitroRobertson of San Diego.
The agency replaces Interpublic Group’s McCann Erickson of Los Angeles, which created the family-dining chain’s current “Come Hungry. Leave Happy” campaign. Universal-McCann will continue as IHOP’s agency for national media planning and buying. The chain’s ad spending is estimated at $75 million to $80 million.
IHOP, which has 1