Hot Concepts! panel touts value of connecting with guests

Hot Concepts! panel touts value of connecting with guests

DALLAS —As cash-strapped consumers continue to think carefully about where they spend their dining-out dollars, the key to standing out from the crowd is creating a dialogue with them, said executives of this year’s five Hot Concepts! award-winning chains.

Whether through an anonymous exchange on a social-media site or a one-on-one conversation with a server in the restaurant, educating customers about a chain’s unique bra

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