Hooters

Hooters

At first glance, the name Hooters doesn’t necessarily inspire words like family or loyalty. But as is usually the case, first appearances can be deceiving. Devoted fans of the 450-unit, Atlanta-based dinnerhouse chain already know as much and keep coming back for more fun, especially during these tough economic times.

Coby Brooks, the company’s president and chief executive, says Hooters, which once was associated more with b

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