Heard on the call: Cracker Barrel

Customer service initiative increased traffic; chain plans to expand program

Cracker Barrel Old Country Store officials said increased restaurant traffic resulting from the chain’s customer service initiative and value proposition helped fuel its first-quarter growth in sales and net income.

During an earnings conference call Tuesday, executives told analysts the “Seat to Eat” program — which aims to get guests seated and eating within 14 minutes to cut wait times and increase throughput — in particular has produced better guest sa

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