Having Words With ... Scott Shaw, Founder, Fishbowl Inc.

Back in 2000, when technology stocks were crashing and dragging the American economy toward the last recession, Scott Shaw saw an opportunity in new media where others saw only risk. Shaw, who by then had spent 17 years with three separate foodservice startups, founded Fishbowl Inc., a firm that specializes in permission-based e-mail marketing for chain and independent restaurants.

“Fishbowl grew out of the e-mail marketing I had done at my own restaurants,” he says. “It