HAVING WORDS WITH Dan Dahlen EXECUTIVE VICE PRESIDENT, RESTAURANT BUSINESS GROUP IAG RESEARCH, NEW YORK

HAVING WORDS WITH Dan Dahlen EXECUTIVE VICE PRESIDENT, RESTAURANT BUSINESS GROUP IAG RESEARCH, NEW YORK

Dan Dahlen knows more than just a little about creating effective advertising. When he was the worldwide Subway account director at Publicis & Hal Riney in Chicago, he saw Jared Fogle in a “wacky diets” story in a men’s health magazine, tracked him down and put him in a TV campaign that continues today.

And who can forget Wendy’s “Where’s the Beef?” cam

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