Hardee’s connects with mobile device users, offers discounts

Hardee’s connects with mobile device users, offers discounts

ST. LOUIS —Looking to grow sales and cut costs, 1,945-unit Hardee’s, based here, is offering buy-one-get-one-free deals to consumers in Indianapolis and St. Louis who use the Cellfire Inc. mobile-coupon service for cell phones and wireless-computing devices.

Customers of the 114 participating Hardee’s restaurants have access to digital coupons via their Web-enabled phones or wireless PDAs after downloading

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