Sixteen years ago, while Rob Perez was combing through mountains of demographic data amassed for the creation of ESPN Zone, he unearthed some priceless nuggets of information: Women make 76 percent of all dining decisions, yet most women surveyed said they didn’t want another sports-bar concept.
Why? Because their ubiquitous TVs keep their male dining companions distracted.
“Wives want their sports fan focused on the conversation at the table, not on a
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