Sixteen years ago, while Rob Perez was combing through mountains of demographic data amassed for the creation of ESPN Zone, he unearthed some priceless nuggets of information: Women make 76 percent of all dining decisions, yet most women surveyed said they didn’t want another sports-bar concept.
Why? Because their ubiquitous TVs keep their male dining companions distracted.
“Wives want their sports fan focused on the conversation at the table, not on a
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.