Growth Chains: Saul Good Restaurant & Pub

Sports-bar concept appeals to female consumers with decor, service


Sixteen years ago, while Rob Perez was combing through mountains of demographic data amassed for the creation of ESPN Zone, he unearthed some priceless nuggets of information: Women make 76 percent of all dining decisions, yet most women surveyed said they didn’t want another sports-bar concept.


Why? Because their ubiquitous TVs keep their male dining companions distracted.


“Wives want their sports fan focused on the conversation at the table, not on a

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