Orange Leaf interior

Growth Chains: Orange Leaf Frozen Yogurt

Self-serve frozen yogurt concept differentiates with flavor, atmosphere

The treats segment may be getting more crowded, but Orange Leaf Frozen Yogurt has discovered a formula that allows it to grow rapidly in the face of fierce competition.

Founded in 2008, the Oklahoma City-based company in September opened its 200th store in Canton, Mass., and has nearly 100 more in the pipeline.

One-time customer Reese Travis, who first became a franchisee and later part of the brand’s ownership group, said: “The most attractive thing ab

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