Gregory: Build brand value to boost revenues, reputation

Gregory: Build brand value to boost revenues, reputation

LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing that foodservice brands can best be enhanced through “clear, concise, consistent communication.”

In Gregory’s keynote address, the chief executive of Stamford, Conn.-based CoreBrand explained how his company attempts to help

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish