Greene Turtle favors low-tech loyalty program

All loyalty programs aren’t necessarily high-priced or high-tech.


Since the first The Greene Turtle unit opened in 1976, the concept has offered its Mug Club, available now in all 26 units of the Edgewater, Md.-based chain.


Customers buy a mug for about $45, and it hangs at the bar and is taken down for $1-off pints and deeper discounts during happy hours. In addition to promoting repeat business among regulars, the Mug Club also serves as a unique feature of The Greene

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