Gift cards, loyalty programs get new emphasis as glum holidays approach

Gift cards, loyalty programs get new emphasis as glum holidays approach

With the bleak economy threatening to dampen holiday shopping and rob restaurants of lucrative customer traffic, operators are waving the value flag over their gift card and loyalty programs in bids to get Grinch-like guests to eat out.

Retail analysts are projecting one of the worst seasons ever for holiday shopping, which typically shifts into high gear from mid-November through December. However, job losses, declining home values and consumers’ reluctance or limited ability to buy

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish