Gift card spending on restaurant wish lists

Gift card spending on restaurant wish lists

Restaurants hoping for a robust holiday shopping season will have to make peace with the fact that many consumers are still cutting their spending, even on the most popular stocking stuffers: gift cards.

But even though several studies show spending on gifts and gift cards alike will remain weak this year, restaurants acknowledge they still need to capitalize on holiday traffic as much as possible by promoting gift cards aggressively and enticing shoppers from nearby stores

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