Genghis Grill adds social-media hub

Chain to use Genghis Grill TV to track fans and target marketing

Genghis Grill, a 54-unit Mongolian barbecue chain, has beefed up the digital component of its marketing with the debut of Genghis Grill TV online.

The recent adjunct to the Genghis Grill website incorporates such avenues as Facebook, YouTube, Foursquare and Twitter into a one-stop shop for social-media mavens, who happen to serve as the restaurant concept's core demographic of adults ages 18 to 34.

“We feel we have the strategy in place. We feel we have the technology in p

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