Friday's debuts new loyalty program

T.G.I. Friday’s on Tuesday introduced a revamped customer loyalty program at its 580 domestic locations, providing easier reward redemption levels and offering the program 3.7 million members more options.

“It gives guests more choice, control and flexibility in how they engage with our Give Me More Stripes program,” said Trey Hall, senior vice president and global chief marketing officer for the Carrolton, Texas-based casual-dining chain.

Friday’s origin

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