First Watch pushes lunch sales with $6.89 deal

In a move to increase lunch traffic, First Watch, a daytime-only restaurant chain, is launching a “2 for You” weekday deal that allows customers to choose two items from a menu of half-portions of sandwiches, salads and soups.

The $6.89 deal, available Monday through Friday from 11 a.m. to 2 p.m., is being offered at 78 company-owned restaurants.

Chris Tomasso, First Watch chief marketing officer, said the breakfast-and-lunch-only concept conducted 12 months to 18 mo

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish