Firehouse Subs boosts morale with rallies

Firehouse Subs executives have been on the road for the past seven months to meet and treat hourly employees at a series of “Crew Rallies” in its major markets.

The 442-unit Jacksonville, Fla.-based sandwich chain has conducted 30 rallies in 22 markets so far, hosting a total of 2,415 crew members in an effort to boost brand engagement and help them better understand the company’s mission.

Some of the two-hour rallies have included cash prizes for trivia games

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.