FCC’s ‘reality’ script for labeling TV product placements could crimp roles for branding

After El Pollo Loco was featured in an episode of “The Apprentice” last year, I interviewed president and chief executive Stephen Carley about the topic of product placement.

I asked whether product placement was getting out of hand, and he said that when done appropriately and thoughtfully, TV viewers would accept it. He added: “Ham-handedness that interrupts the story or distracts from the episode will be rejected.”

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