MINNEAPOLIS Barbecue chain Famous Dave’s of America has named independent agency Periscope of Minneapolis its new agency of record. Billings were not disclosed.
The agency will develop and produce brand and limited-time offer TV and radio spots and develop merchandising pieces for in-store and external use. Periscope also will develop local-store marketing ads, provide copywriting assistance, create monthly e-mail blasts for the chain’s e-club and handle product photo shoots.
Periscope’s ability to address the needs of franchisees makes the agency “an excellent fit” for the chain, said Glenn Drasher, Famous Dave’s vice president of marketing.
Famous Dave’s, based in Minnetonka, Minn., operates 45 units and franchises 126 others.