Driving business with interactive gaming

Buffalo Wild Wings, others, use games and entertainment to score repeat visits, higher checks

Buffalo Wild Wings is enhancing the guest experience and encouraging repeat patronage through the use of an interactive, in-restaurant gaming system, the chain said, and other operators are finding the technology key to building higher checks.

The 700-unit Minneapolis-based Buffalo Wild Wings is one of many restaurateurs to provide out-of-home entertainment options, such as interactive gaming or special TV programming. That strategy is gaining some support from research that s

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