The Don Imus debacle shows the importance of managing a crisis before it manages you

The Don Imus debacle shows the importance of managing a crisis before it manages you

Ever think you need a crisis management plan or team assembled ahead of time? I’m sure various companies accused of discrimination, defrauding stockholders or ruining the environment wished they did when their accusers got some media attention. Even with trumped-up charges, the press feeding frenzy is too much fun for reporters not to pile on.

And it’s not relatively new or unsophisticated companies that get caught in the trap. Take a look at CBS and its Don Imus scandal to see how no

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