Domino's says cell phone orders build sales; rival, service provider tout similar capabilities

Domino's says cell phone orders build sales; rival, service provider tout similar capabilities

News

ANN ARBOR Mich. Domino's Pizza, based here, says a Web-enabled cell phone ordering service using text messaging is boosting sales by a mid-single-digit amount at the approximately 2,700 U.S. restaurants now accepting such orders.

Domino's is currently in the midst of expanding the service initiated in September to an unspecified number of stores, according to Rob Weisberg, vice president of precision and print marketing for the chain with 5,128 U.S. units. Add

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish