DineEquity works to reverse slow sales

After a failed promotion dampened momentum at Applebee’s in the third quarter, parent company DineEquity Inc. said it will work harder to combine value and innovation to reverse sliding sales, company officials said Thursday in a call discussing the quarter’s earnings.

Same-store sales declined for both Applebee’s Neighborhood Grill & Bar and IHOP, while net income increased 15 percent to $16.5 million, or 85 cents per share, for the quarter ended Sept. 30, compar

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