Desert Moon prexy asks franchisees to ‘dance in the rain’ to grow brand

Despite a rich and varied foodservice career, Gary Occhiogrosso sees himself more as a franchisor than a restaurateur. He grew up in an Italian-pastry bakery, became an entrepreneur in the candy business, and over the course of 25 years has worn both hats in the franchisor-franchisee relationship. He was a Dunkin’ Donuts franchisee and the franchise brand developer for Ranch 1, a New York City-based chicken chain. Now he is t

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