Cut through the noise in your customer data

Cut through the noise in your customer data

For most restaurant operators, making the best of a difficult economic climate requires an intelligent understanding of what consumers are thinking.

That may explain why the Lake Forest, Calif.-based quick-service chain Del Taco recently hired Tom Johnson as director of consumer insights. Johnson comes to Del Taco from Lieberman Research Worldwide, a custom research supplier, where he did a lot of work for both quick-service and full-service clients.

What does a consumer insi

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