Customers want brands that make them feel content, connected

Customers want brands that make them feel content, connected


Necessity may still drive some purchase decisions, but, increasingly, consumers are looking to fulfill emotional needs when they pull out their wallets.


After decades of splurging, consumers have become professionals at pursuing their material goods and are nowadays much more discriminating in what they buy. They are no longer looking to merely acquire, but increasingly desire more visceral experiences when they spend money.


Certainly, the tough economy has led consumers to s

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