Custom-salad chains go west as new concepts sprout in California market

Custom-salad chains go west as new concepts sprout in California market

LOS ANGELES —As East Coast-based build-your-own-salad brands race to conquer Western markets, chefs here have begun redefining the category with their own upscale versions of the concept.

The idea of custom-made salads, from fast-casual operations whose guests choose ingredients that are tossed to order to create gourmet entrées, has flourished in the East, and at least two brands have come to California in a battle for its salad-loving consumers.

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