Courting frugal customers with compelling offers, service

It would seem as if recession-weary consumers would be ready to make like Paris Hilton and spend, spend, spend. But it appears that a more Frugal Fanny-like consumer is emerging from the Great Recession, according to a new report from market research firm The NPD Group.


NPD’s “What’s Next on the Road to Recovery” report, which explores how consumers’ habits related to food and beverage purchasing and usage have been affected by the recession, reveals that

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish