Courting frugal customers with compelling offers, service

It would seem as if recession-weary consumers would be ready to make like Paris Hilton and spend, spend, spend. But it appears that a more Frugal Fanny-like consumer is emerging from the Great Recession, according to a new report from market research firm The NPD Group.

NPD’s “What’s Next on the Road to Recovery” report, which explores how consumers’ habits related to food and beverage purchasing and usage have been affected by the recession, reveals that

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