Cornell, CIA study: Sometimes it pays to drop the ‘dollars’ from your menu

Cornell, CIA study: Sometimes it pays to drop the ‘dollars’ from your menu

Whether we’re in a textbook definition of a recession right now is irrelevant. Many of us who work in or observe the restaurant industry perceive that this economic slowdown is the worst in decades, and for the small-business owner, perception is reality.

As all restaurateurs know, it’s going to be hard enough to keep guests coming back to restaurants and spending as much as they usually do. The task only gets tougher for independent restaurateurs, something I learned right away while

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