Consumer confidential: Cracking the customer code

Consumer confidential: Cracking the customer code

Find out what guests want to unlock your sales potential

The Great Recession may officially be history, but many American consumers have yet to act on the news.

Although trend watchers find that Americans are slightly more upbeat than they had been in the depths of the downturn, they remain wary when it comes to dining out and are not expected to return to pre-recession-level spending anytime soon.

“Confidence has remained relatively unchanged for more than a year,” said Lynn Franco, director of the consumer re

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