Companies strike up the brand to win over new, loyal customers

Companies strike up the brand to win over new, loyal customers

As competition in the restaurant industry heats up and consumer expectations constantly change, the creation of embraceable, distinct brand identities is increasingly critical for marketers striving to set their concepts apart from the pack.

But the brand game is not easy to win. Consumers are constantly bombarded with messages across a wide array of media, and merely setting a brand image before the public may not be enough to win their loyalty. Successful marketers say they must not

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